Buying the best spotting scope

http://huntinggearly.com/
With so many brands and thousands of names out there, is normal for anybody to get puzzled when he or she are looking for the best spotting scope. For companies, it is a tough competition, and every company tries with their heart and soul to secure the best position in the market. However, unfortunately, the number of candidates is pretty high, and you need only ONE scope. That is when the most people end up buying low-quality scopes or the one they do not need. In this case, what are you supposed to do?